Website Marketing With Buying Website Traffic
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So you bought a domain name and also built yourself a nice and shiny new world wide web to showcase your business. Its got loads of info on it about how great you are, maybe even an online shop with all your products. But how do you tie this strange new world of ecommerce in with your traditional methods? How do you utilise online marketing when youre not really sure what it is?
Tell people about your website
You probably have a mailing list of existing customers; every so often you print a few thousand leaflets or Christmas cards and send them out with reminders and special offers. For the same cost as this, you can tell these same people about your website url. Print the web address and get word out; include incentives just like you normally would, a promotional code for example.
Measure the returns of your offline marketing
Got a brand new range of sportswear in your shop? Create a custom page telling all about it and print the URL on your flyer. If people are impressed with your mailing, theyll visit the page. Most importantly, you can track numbers by installing an analytics package on your url (like Google Analytics). Every time someone visits that particular page, you know theyve come because of your leaflet.
Be sure that the page you make reflects your mailing; customer experience is key and by emphasising the connection between what they get in the post and what they see on their screen, youll make visitors comfortable with your brand. Purchase and Sell Websites and Make Cash - here is how: To shop for the guide click here The Website buying guide - $4.99-Limited Time offer
Track visitor behaviour
Utilise cookies to track what visitors to your url are doing (your analytics package will do this). Maybe they land on your special page but dont click through to anywhere else. Maybe they get halfway through the payment process and then give up. With this information you can identify problem areas and fix them. This is something your offline marketing alone could never tell you.
Build your online presence
Having a website and telling your customers about it may not be enough to make it profitable. Think about how many new people walk into your shop every day; do the same number visit your world wide web? An online marketing strategy might be necessary to give you a presence on the internet, making sure youll be found by potential customers. This involves gaining trust with the search engines so that you come up in the results, or advertising on other websites that your target market visits.
Pay per click campaigns and search engine optimisation strategies can be managed yourself or by specialist online marketing companies. Pay per click is advertising on the search engines (or other websites) - paying to get onto the first page of results. Search engine optimisation identifies keywords you want to be found for and optimises your website so that it appears high up in the natural search results. If someone searches for sportswear and you come up, youve got yourself a new visitor.
This may all sound a little complicated, but just think how many people search for sportswear every day. Hundreds? Thousands? These are all potential visitors to your site, so investing in your online presence really can pay off. To get the guide click here The Website buying guide - $4.99-Limited Time offer
Gather visitor data and use it wisely
Weve come full circle with our website marketing; having a sign-up box on your website to gather email addresses or other details allows you to build up a mailing list. Just like sending out leaflets, you can send out emails (or more leaflets if you like) with special offers and promotional codes. Remind people about your website, and strengthen awareness of your brand.
If people have an account with you, track what they buy and target your marketing accordingly. Tailored promotions are far more effective; think about Amazon.coms recommendations feature. Using offline methods in the online world can be the most effective way of ensuring repeat business, especially when you utilise all the extra information your online strategy gives you.
Purchase and Sell Websites and Make Money - here is how: To get the guide click here The Website buying guide - $4.99-Limited Time offer
More facts on the guide here The Website buying guide Reference
Shop for and Sell Websites and Make - here is how: To pay for the guide click here The Website buying guide - $4.99-Limited Time offer
More facts on the guide here The Website buying guide Resource