Since engines like google were invented, there is a constant eyeball to eyeball between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO suggestions about the way to achieve top rankings. This information hopes to clear up some of the confusion.
At first it absolutely was sufficient to have adequate amount of keywords on your website as a way to gain a high position on the internet. This triggered keyword spamming, a practice which still continues today amongst inexperienced webmasters.
Then along came Google along with the goal posts shifted. Google put more concentrate on webpage linking, Their thought was simple - if an individual website an url to another website, this was like the 1st website was placing a vote of confidence for your second website's content and so the second website must be useful and tightly related to readers with the first website. Thus the Google Page Rank was invented.
Soon the webmasters and web marketers started work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers asserted that greater links that appeared on your own site, the higher it will rank online. Suddenly link pages from websites started to run into multiple pages because race was on exchange links with whoever would agree. Some sites begun to have 1000s of links point to their sites and began rising within the search engine rank.
Of course the sport of cat and mouse with Google continued as the search results giant again changed its algorithms.
It is now widely accepted that previous linking strategies are failing as a consequence of what Google now expects from links.
RELEVANCY
Google expects links with a site being relevant to the readers from the original site.
ONE WAY LINKS
Google provides a higher priority to one-way links with no reciprocal link inturn.
Keywords
It is far better for that anchor-text (your text that contains the web link) to become keyword strongly related the content also to vary numerous installments of the identical anchor text without variance can be interpreted as keyword spamming.
The importance placed on the above factors has almost eliminated great and bad previous linking strategies. Most links on link page directories were exchanged with any website who does reciprocate. Therefore most of these sites just weren't relevant to the original site.
The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchortext in all links, since this anchor-text was advertised around the "link to us" page.
Therefore Google now looks upon these reciprocal link directories as having no value. They don't distribute page ranking and therefore don't profit the ranking of your website.
That is why Now i describe article marketing as the new SEO Master Tool - please visit Part II as soon as i've for the reasoning.