(12PressRelease.com) Cocofina launches new product for the European market.
London June 2010 Cocofina coconut Water is the clear liquid found within young green coconuts often confused with Coconut Milk which is the derived from the white flesh inside the coconut. Unlike coconut milk, Cocofina coconut Water is low in calories (62 Calories per 300 ml serving), contains zero fat and double the amount of Potassium as a banana.
Green coconuts are hailed as natural sports drink due the high content of calcium, magnesium and potassium. It is the fastest growing beverage category in the US and has developed into a $35 million dollars in 2008 from $20 million dollars in 2007. Coconut water is expected to be a high growth category in the European market in 2010.
Coconut Water is now becoming popular for the mainstream as it shifts from its focus on the ethnic and health food markets. This is partly due to celebrity trainers like Tracey Anderson recommending coconut water to her clients which include Madonna as part of their fitness regime.
Cocofina, a British Coconut Water brand has been operating in the UK for over 4 years and is the leading premium coconut water drinks available in the UK. A new environmentally friendly recyclable 300ml can has been in making and has been launched in all the major health food shops.
It is a natural coconut water drink which has been specifically blended with the right species of premium young coconuts so that taste does not have to be compromised to provide consumers with a health drink that is refreshing, healthy and natural.
Cocofina can be served chilled, straight from the can or used as a mixer or blended in a smoothie. It is an ideal drink for people looking to rehydrate after heavy exercise or when recovering from an illness or after a night of indulgence.
Sales have grown organically by 100% per year and the network of distributors is growing daily.
Cocofina was developed after 3 years of extensive trials from sourcing the right coconuts, packaging form factor and packaging and processing to retain freshness and purity.
For more information visit: www.cocofina.com / call: 0845 051 8030 / email: [email protected]
Contact: Manisha Solanki, Fina Brands Limited
Telephone: 0845 051 8030
Email: [email protected]
Web: http://www.cocofina.com
Fina Brands Limited
272 Field End Road
Eastcote
Middlesex
HA4 9NA
# # #