(12PressRelease.com) Practitioners of the "dark arts" of Search Engine Optimisation have quickly picked up the debate over the best keywords for Google front page rankings. The story SEO expert has appeared across the web,
Not all SEO experts agree on the methods SEO companies use to improve their clients' positions in search engines. So how can a local small business choose the right SEO expert to market their business on the web?
Peter Guiliano runs his own small business, PeterGuiliano Local Business Marketing, out of Melbourne Australia. He offers a pretty straight forward method.
"Where are these SEO guys on Google for their own business?" He says, "I see so many of these companies advertising on PPC but I never notice them in the Keyword Searches I do when I'm researching keyword rankings."
He makes the point that if they are so good at getting you on the front page of Google, why are they paying Google to run their own ads on the search engine?
"The debate is good" he claims, but rarely do we see other SEO companies openly attacking other marketing consultants' methods the way we have seen them doing this week in Melbourne. Peter's company has certainly got itself noticed.
But for the average small business, what is all the fuss actually about. Peter Guiliano explains to us what his service actually does for a company.
"The trick is in trying to find out how people think when they search for something. When we know that, make sure that these words, or keywords, will trigger our clients' website to appear on the front page of Google" he tells us.
"Say you have a surveying company called Martinez Surveyors, it's easy to get them to the top of Google when searchers look for Martinez Surveyors. But if you were looking for a surveyor, you probably wouldn't know the name in the first place."
"We are trying to catch new customers who don't know what surveyor to pick. The firm's name is not really what people will be searching for. We would look at testing words like "New building property surveyors" and "Melbourne surveying company" and then build our campaigns around these words if they have solid search numbers on Google."
Peter makes it sound easy. But there are hundred of companies promising the same services and instant results. What makes Peter's service any better?
"Basically a business owner doesn't need to understand SEO, they can leave that to us" according to Guiliano. "What the client needs to see is what happens when someone uses a search engine to look for the client's service or product. They want their business to appear high on the front page of Google. It's as simple as that" he claims.
"If you are on the front page of Google you get traffic to your site, and traffic means leads and the rest is obvious. The rest is profit."
To see why other SEO companies react badly to Peter Guiliano's keyword success, you can read about the controversial SEO expert Press Release.
So for a free website audit (worth $340) and SEO expert work tuned specially to local small business, you can contact Peter at his local small business:
peterguiliano.com/SEO-expert
PeterGuiliano Local Business Marketing
198 Kerferd Road
Albert Park 3206
Melbourne Australia
0415934498
Call direct to Peter's mobile, +61 (0) 415 934 498 and find out what you are doing right and what you can improve to drive more business - locally.