It had been this past year which i attended my first search engine strategies conference. It has also been with this conference that we became a speaker.
Google search Strategies and PubCon are undoubtedly both largest SEO/SEM conferences around today so obviously there's huge attendance and several big industry names attending.
There's another guy there individual preference could possibly have heard of. His name is Barry Schwartz and he's from Google search Round Table. I bring his name up because he's found among the best solutions to not just build an ever expanding content base up, but also ways to quality relevant links. And it's so simple one begins to wonder why others don't undertake it.
Before I get into what he's doing allow me to give you a little history. He started covering SES a few shows ago and would post summaries from the seminars he attended on the SearchEngineWatch forum.
His posts were some of the most read posts throughout the conference. He soon also began posting longer summaries at his or her own site. Also adequately read by folks who couldn't attend the show.
Now he's become "the" reporter to the SES shows wherever they may be. He even went into this place having a plan to cover numerous in the sessions as possible, between himself and others known inside the SEM industry. Some of the posts find yourself on the SEW forums but also, he posts many by himself site.
The first task - there's that ongoing content development.
You see, what are the folks at SEO roundtable are going to do is creating extended, but very detailed summaries of the seminar they attend. They then post the theifs to the website daily or maybe more often. Each post occupies it's own static page, and most pages are very well linked from the site.
Next step - relevant quality links and a lot of them
Now here's the great part. It is due to this coverage that individuals have started to understand that this site could be the site to go to for SES coverage. Between this web site along with the SEW forums you'll be able to pretty much get the fill of SES in an exceedingly compact version. (Trust me for a few in the sessions, the light source summary is way better than sitting through 90 minutes of dry explanations of how ranking algorithms work 🙂 ).
Also, since people rely on these summaries of the reveal that linked with emotions . refer others to them. Either through person to person or, more importantly, links.
That's where the appropriate quality links begin working. What is often a connect to an SEM site from another SEM site worth? What do you pay to possess your competitors link to you with many different one way links, many from high authority sites? Because want to know ,, they even use a link came from here.
And in addition they get links from Searchenginewatch, both in the forums along with the blog entries, not forgetting other visible industry sites. What's link from Matt Cutt's blog which has a photo worth to this site?
The thing is, this great site is building its online reputation just how young people need to - by posting relevant timely information that others want to see. Then the others hyperlink to that content naturally.
Allow me to use it for your requirements another way - in the over 3,000 links this website has, the amount of can you suppose come from content? Particularly, how many are due to the site's summaries of the several SES shows they've attended? Links will not be directly to the topics involved. In fact the majority are not.
In reality, should you scan over the top 100 links or so classified by Google the thing is an online who's who in the SEO industry. Allow me to mention many of the more notable links: Links from Yahoo Search Blog, plus the MSDN MSN search blog. Of course there's many from Searchenginewatch, but additionally off their industry sites like searchviews.com, seomoz.com and searchenginejournal.com just to name a few.
Just what exactly contains the site accomplished by attending all the SES shows since late 2003? Well, they've built a lot of good content which helps relay their authority status to google.
Further, they've gotten lots of quality backlinks from seen related sites which are also considered authorities. Plus they've also built a history of being the site to visit to discover more about SES this means a boost in traffic for the site. Not to note that they've now probably got a trendy brand.
To put it differently, if someone doesn't already realize how to get the site, nonetheless they have in mind the name of it, an anyone will explore an engine like Google looking for the url of your website. Even if it's ranked #7 or 8 to the search term the website will get the press as the searcher is seeking that brand.
How's that for building quality content and links concurrently?