Video marketing is the use of videos to pass on a marketing message to your target audience. This post will discuss the good and bad of video marketing.
One of the biggest pros of video marketing is that videos are ranked higher by the search engines. It is mind boggling, but the search engines give preferential treatment to videos over text. As a successful video internet marketer, you must benefit from this fact and give the search engines a lot of fresh videos that will put you in the top rankings. You can take care of this by putting keywords all over your videos. Beginning with your title, you should insert your keyword in your title because search engines put a great deal of weight on the title when ranking sites.
Also, you should add the keyword to your video's transcript text because the search engines like to spider this as well. If you make it easy for the spiders to see and understand your video, then your chances are greater for being ranked. There are many different ways you can boost your search engine positions, but when it comes to videos, you have to focus on the text surrounding it, since the spiders won't be able to read the content of your video. So don't ignore the search engines when you're creating your videos because a majority of your traffic would be coming from them.
You should always acknowledge your video comments. This is because your customers will put both positive and negative comments that can be used for later purposes.
This is a great location to understand what your viewers are thinking in addition to bond with them. You can bond with them via their comments and determine what they want. The feedback from viewers should help you to make better videos that will get more viewers. Also, you will find that a good portion of the viewers that comment on your videos are great picks to form business relationships for the future. So don't screw up and turn off the comments. You can handle spam pretty easily because these are sharing sites. So improve the quality of your videos by taking all comments very seriously.
In addition to the title, what else usually grabs the attention of most users when they are browsing through videos?
Yes, the thumbnail stand out. Yep, that's correct; the type of thumbnail that you put in your video can make or break your video's reception. This results from the fact that people will view a video that has a pretty thumbnail picture that appeals to them. But this doesn't mean that you should go ahead and mislead them by adding a thumbnail that passes on a different message. Your mission is to give them a thumbnail that describes your message, but also makes them interested. Video marketing has worked for many marketers, and it will work for you too, as long as you take consistent action.
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